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Tuesday, 30 March 2010 00:15
Marketing
Press
Article
A homeless man is shivering on a New York sidewalk
Homeless people are so commonplace in New York that most people walk right on past them without even noticing.
It would be easy to overlook this man, too. He lays silently on the sidewalk, shivering in his lightweight brown coat and thin blue hat. He’s clearly been outside for a while.
After a few minutes, a passerby stops and looks at the man. Written above the man on the wall, in white letters, are these words: “See what happens when you text HOME to 56512.”
Read More..."Our goal is to try to reach a segment of the population that had not given to us before and we thought this was one of the better venues to do that. Among other companies, it seemed that organizations similar to us were using Give by Cell."
Nadine Davis of Big Brothers Big Sisters NCA
Gulfstream Goodwill said:
"Very affordable compared to other companies. " " Seems like a great and easy..."Very affordable compared to other companies. "
" Seems like a great and easy way for people to donate money. Why don't we make a million dollars five dollars at a time? In the economy, you've got to look for new kinds of ways to raise money. I only need 3 people a month in each location to pay my bill. I think it's very doable."
Cal Miller of Gulfstream Goodwill